Our Story
ABOUT THE DESIGNER
Yasmin Kamsani is the visionary Creative Director and Founder of HAUSOFDEEN, a Perth-based brand redefining the intersection of faith and fashion. Inspired by her personal Hijrah journey, Yasmin set out to create more than just a brand—she envisioned a movement. A way for Muslims to embrace their identity unapologetically, elevate their essentials, and carry their Deen with pride.
Growing up in Singapore and later migrating to Australia, Yasmin’s journey of faith and self-discovery shaped her perspective on identity and purpose. Witnessing the challenges of staying connected to Deen while navigating contemporary lifestyles, she recognised a need: products that are functional, beautiful, and deeply meaningful.
OUR STORY
Founded in 2021, HAUSOFDEEN is a reflection of Yasmin’s dedication to helping the Ummah embrace Deen—the way of life—through timeless design and intentional living. The brand’s name is rooted in the Arabic word Din, meaning The Way of Life, and is inspired by the five pillars of Islam.
From the streets to moments of worship, HAUSOFDEEN creates essentials that merge form, function, and faith. Each product, from clothing and accessories to prayer essentials, is designed to inspire confidence and connection to one’s Deen, serving as a reminder to live with purpose.
Our mission is to elevate the essentials of faith and inspire Muslims to embrace Deen as a complete way of life. Deen is more than worship—it’s about caring for people and the planet as stewards of Allah’s creation. With this belief, we are committed to sustainability, integrating mindful sourcing and eco-conscious practices into everything we do. Through thoughtful designs and intentional products, we aim to empower individuals to live with purpose, responsibility and connection.
Our vision is to become the go-to brand for Muslims globally, a symbol of faith, identity, and purpose that inspires confidence and connection.
As part of our long-term aspiration, we dream of building a mosque and community centre—a vibrant space for education, employment, recreation, and outreach—serving as a hub of unity and growth for future generations.
